Greg Dowling

Greg Dowling is Vice President of Mobile Strategy and Measurement at Semphonic. Dowling is an expert in mobile measurement and enterprise analytics with over 15 years of professional experience in Web site technology and operations. He leads the company’s New York office and has extensive expertise ranging from content management systems and e-commerce platforms, to site search, user centered design, and e-mail and search engine marketing.

Since joining Semphonic in 2010, Dowling has taken the lead on the company’s ‘SMART’ mobile program. His work has included hands-on analysis of massive quantities of consumer data, measurement strategy and enablement, and the formulation of best practices frameworks for Web site analytics. He’s spoken at a number of conferences including the X Change Conference, eMetrics, Shop.org, Omniture Summit, and Internet Retailer.

Prior to joining Semphonic, Dowling was Head of Analysis at Nokia. Preceding his work at Nokia he was Vice President of Strategy and Analysis at Digitas. He also worked for Jupiter Research as a Senior Analyst. Dowling graduated Cum Laude with a degree in Environmental Geology from LIU Southampton College in New York.