Web analytics isn't about tools, it's about business. So knowledge of your industry, your problems, and your opportunities is essential.

Industry-Specific Web Analytics

What unites the industries Semphonic works in? We specialize in verticals where the route to success is more complicated than a single sale. We've found that our intellectual property around measuring engagement, assessing the long-term impact of content on brand and sales, measuring the effectiveness of mass media using online properties, assessing the quality of leads for ICM, predicting lifetime value, and understanding the Functional performance of sites are all critical in the industries we focus on.

Financial Services - Our original vertical and the background of both of our founders. Our clients include many of the top Financial Service companies in the world and our expertise extends through Brokerage, Credit Card, Banking, and Insurance. Of particular interest in this vertical is our experience with lead gen optimization, customer data integration, call-center integration, and operations and customer support sites. Follow the leaders...

Media and Publishing - No area of online has grown more in web analytics sophistication in the last two years. Media and Publishing may now be our single biggest vertical. Why? The techniques we've pioneered are uniquely applicable to measuring success and doing real optimization on the complex media sites of today. Our clients include some of the largest properties on the web - and they take advantage of our advanced SEM analytics, our sophisticated techniques for PREDICTING engagement, and our next-generation behavioral segmentation techniques. Get the scoop...

Health and Pharma - There may be no industry where success is harder to measure. A complex regulatory environment, a combination of constituencies, and a heavily (or completely) offline sales process combine to make web analytics a challenge. In no industry are the techniques we've developed around Functional Analysis, SEO and PPC analytics, measuring media impacts and engagement, and brand measurment more important. Join some of the biggest and smartest health and pharma companies in the world in experiencing the difference Semphonic can make. Discover a cure for your web analytic ills...

Public Sector - Our complete range of Public Sector and Non-Profit offerings give you the best of both worlds: cutting-edge analytics and measurement honed on the most sophisticated private enterprise web properties, along with a local D.C. practice and a real sensitivity to the needs and unique characteristics of Public Sector sites. VOC integration with Foresee, our unique behavioral segmentations, advanced Forms Analysis, and the ability to give your web analytics the strategic direction you need are all a part of our complete PS services package. Vote with your feet...

Social Media - Social Media sites don't have it easy when it comes to web analytics. Large volumes, a difficult model, and sites that just don't fit in the classic WA toolbox. We can help you find the right solution and get it set up for your unique situation. But more than that, we can help make web analytics a strategic advantage in shaping and growing your business. Get more involving analytics...

B2B - With a mixture of B2B and B2C audiences, many technology sites present a real challenge for traditional web analytics. This is a sector where our Functional approach to site analysis and our ultra-sophisticated behavioral segmentation can transform the way you do and talk about web measurment. And if you are focused on lead-generation, our techniques for classifying lead-value and suggesting integrated contact strategies can drive dramatic returns. Plug in to better online measurement...