You know how important Web Analytics is. Now it's time to make sure
management feels the same way.
Web Site Analysis
Whether you're the sole web analyst in your organization or managing a staff of
analysts, you know that as the interest in web analytics grows, so do the challenges involving management,
metrics development, presentation of results to senior management and educating stakeholders so they
can do a better job of interpretation. We’ll work with you to ensure that your web analytics program
is getting the return on investment your management wants to see.
Key Programs:
Strategic Planning - Semphonic will examine those
critical factors that drive the success of a web analytics initiative across your organization:
management commitment, organizational support and processes, web analytics tools and issues,
communication and presentation of analysis, human resources support, business goals and objectives,
relevant metrics, and technical factors. We'll then develop a series of best practices-based recommendations, create
an action plan and develop a comprehensive metrics.
Vendor Selection - As your partner we'll help you
successfully navigate the vendor selection process and provide focused guidance on RFP development,
vendor evaluation and contract negotiations.
Tool Implementation - Semphonic will execute an all
encompassing data collection strategy and methodology that ensures complete business reporting and data
accuracy.
Data Quality Assurance - We'll review the
current state of your analytics implementation and diagnose, remedy and optimize data collection issues
that impact accuracy and report flexibility.
Management Reporting - Semphonic will show you how
to create metrics, reports and presentations that clearly communicate analysis and results for wise
decision-making.
Analytics Roadmap - We'll help you determine
and prioritize those analytics projects that will give you the most “wins” over the next 12-18 months,
and we'll work with you to develop a plan for success.
Training - We'll develop classroom and
mentored instruction programs covering all aspects of your organizations analytics.
