Semphonic has become a leader in our industry by improving both the art and science of web analytics. But we don't stop there.

Semphonic understands that moving an industry forward means having as many talented minds as possible focused on it - thinking, practicing, and innovating. So we've made it a core task to share our intellectual property, so that everyone who is in some way involved with web analytics can work together to make it a mature discipline. The open source mindset has revolutionized the web - why shouldn't it revolutionize web analytics?

Within our Knowledge Center, you'll find a wealth of information. We've linked to articles, white papers, and presentations that we've compiled throughout our time in the trenches of web analytics. We've also linked to blogs and podcasts, which are produced on a regular basis by our senior staff. Taken together, these materials represent a depth and breadth of web analytics knowledge that is unrivaled!

For the last ten years, we've helped many of the best, most innovative companies in the world master online measurement. And we've done that by continually seeking to improve web measurement as a discipline. That's a business philosophy that doesn't - and shouldn't - stay within the walls of our office. So please, explore our resources and help us to maximize the potential of web analytics!