The web's going mobile, and riding this tremendous wave will require new strategies and new metrics. Former Nokia mobile expert Greg Dowling, creator of the first worldwide mobile web analytics implementation standard, will provide the road map needed for mobile success. Join us for this program of tactical mobile insights and experienced metrics wisdom from one of mobile's leading minds.

With new technologies putting the Internet in everyone's pocket and an exploding apps market taking the possibilities to dizzying new heights, mobile devices have assumed a central role in the Internet equation. But going mobile is the easy part. The trick is to make sure your investment pays off, and for that, new metrics strategies are needed.

In this session, Greg will discuss mobile measurement strategies and the issues that make measurement standardizing difficult. He'll offer insights on the hurdles involved in navigating this rapidly evolving terrain and share ways to successfully address key mobile measurement issues, including:

• Handling multiple channels of data that include mobile and mobile applications
• The art of supporting organizations with very different levels of sophistication and investments in measurement
• Choosing the right mobile measurement infrastructure
• Handling carrier and phone restrictions and limitations
• Integrating mobile with fixed web
• Measuring monetization opportunities